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Incumbent and start-up companies are both offering cloud-based solutions in record number, driven by several factors - or start-ups, the incentive is the lure of launching a business with significantly lower capital requirements that might otherwise be required, while capitalising on a growing demand. Of course, start-ups often enter into the market with new, innovative ideas long before the incumbents take that risk, and this serves to invigorate the market even more. Incumbents however, f ... read more
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