According to analysts at Gartner, the global security software market grew 4.9% in 2013, representing an overall decline for the second year in row. The figure illustrates a growth rate that was lower than expected and this was due to "commoditization of key subsegments and the decline in growth for two of the top five vendors.”
Overall, the global market generated $19.9bn last year, but whilst the growth was slower, Gartner said it was still considered to be healthy in 2013.
"Overall, the larger trend that emerged in 2013 was that of the democratization of security threats, driven by the easy availability of malicious software and infrastructure (via the underground economy) that can be used to launch advanced targeted attacks. This ubiquity of security threats has led organizations to realize that traditional security approaches have gaps, thereby leading them to rethink and invest more in security technology," said Ruggero Contu , research director at Gartner.
He went on to say that consequently, business buyer decisions had had both a positive and negative effect on the market. Whilst more companies are becoming more entrenched in becoming a "technology company”, this in turn brings further challenges when it comes to data security.
As far as the top security vendors go, Symantec remained in first place, with McAfee coming in second and IBM in third. The latter pushed Trend Micro out of the top three into fourth place, albeit with a small margin. These four vendors now account for 39% of the overall security software market.
Gartner said that IBM’s entry into the top three was the "first time in many years that a broad portfolio vendor such as IBM (that is, not a pure-play security vendor) has been able to enter the top three.”
The Asia/Pacific region saw the strongest growth at 12.8%, followed by China at 11% and Eurasia at 9.3%. The larger markets – North America, Western Europe and Mature Asia/Pacific – accounted for 83% of the overall market, with a cumulative growth rate of 4.1%, slightly below the market average.
"The slower-than-average growth for security software in mature markets is due to the saturation of key segments of the technology market and the highly competitive nature of security deals, driven by an expansion of vendor capabilities into adjacent areas and the continuation of mergers and acquisitions (M&As)," said Mr. Contu.
"Additionally, the high penetration rate of consolidated and mature technology areas such as consumer security software, endpoint protection and secure email gateway, has resulted in increased pricing pressure, along with the bundling of capabilities in suite offerings in the identity and access management (IAM) space (user provisioning [UP] and Web access management [WAM]), which leads to a slowdown in discrete new license revenue."
Gartner analysts will discuss the top security trends in more detail at an upcoming conference, the 2014 Security and Risk Management Summit , to be held in London on 8-9 September this year.
For a more detailed analysis, more information is available at the Gartner website in the report Market Share Analysis: Security Software, Worldwide , 2013.